One cannot speak of Pakistani cinema and skip the name of Shaan Shahid. He is the ultimate star of our film industry whether you look at the oye Gujra category in Punjabi films, the Majajan kind or the Urdu cinema that is mainstream Lollywood. This time he has come with his new project called Arth.
Arth shows Shaan Shahid as a singer who is taking a second shot at a career in music alongside the gorgeous Humaima Malik. The trailer begins in a typical manner with the line “humaray tamaam wo khaab jo hum kisi k liye chhor dete hain, zindagi humein aik aur mauqa deti hai k hum un khaabon ko haasil kar sakein”.
This start of the trailer makes it clear with this dialogue that Shaan is a musician who gave up his dreams for something and now he wants to return to Pakistan to go back on the track he once left.
Then there’s another point of view stating that women bury their dreams the day they get married and after marriage the husband’s dreams turn into their dreams.
Now you’ll find characters like a singer, a writer, a film maker and a superstar in this film. With everyone apparently pulling each others legs and our singer Shaan Shahid will have a tough time getting his big break.
The rest of the trailer just keeps you guessing as it shows hard work, love, hatred and drama within seconds. There is a lot to expect from this film, even if nothing works they have added an important ingredient in the recipe. A song by Rahat Fateh Ali Khan that is usually a guarantee of the music of the film being a big hit.
The rest will be ensured by the brilliant acting of Pakistan’s superstar Shaan Shahid who also happens to be the one behind the screenplay, dialogues, production and direction of Arth. The film will be released alongside Rangreza starring Bilal Ashraf on December 21st 2017.
The competition will be tough as the trailer is clearly better than the recent trailers we saw in Pakistani cinema. Except on YouTube the trailer barely got any response. While the competition is doing more than just good in terms of eyeballs captured. Would be interesting to see how Shaan Shahid makes Arth stand out.